Sales strategy for the compute era.
I help datacenter operators, startups, and investors turn megawatts into pipeline. From M&A commercial playbooks to GTM motions for liquid-cooled, AI-ready capacity — built by an operator who's closed the room.
From silicon to signed contract.
The buyer for a 20MW AI cluster doesn't talk like a colo buyer. I translate the technical reality of liquid loops, direct-to-chip, and immersion baths into commercial narratives that close.
- ▸Workload-led discovery for AI / HPC tenants
- ▸Power, density & PUE positioning
- ▸Pricing architecture for brownfield, retrofit and greenfield
- ▸Channel design with OEMs and integrators
Four motions. One operator.
Engagements scoped from 6-week sprints to multi-quarter retainers, run alongside your existing CRO, BD, or founder-led sales team.
M&A Commercial Playbook
Pre-deal pipeline diligence, post-close GTM integration, customer retention strategy, and salesforce harmonization for datacenter mergers and roll-ups.
Startup Go-to-Market
First-100-MW sales motion for emerging operators. ICP definition, pricing architecture, hiring scorecards, and the first repeatable deal cycle.
Investor & LP Narrative
Commercial story for capital raises. Demand modeling, tenant concentration analysis, and the customer-side thesis your IC actually wants to see.
AI / HPC Tenant Strategy
Positioning for liquid-cooled, high-density capacity. Workload qualification, SLA design, and contract structures that match AI buying behavior.
Engineered like the infrastructure.
Discover
Two weeks inside your data: pipeline, win/loss, pricing, contracts, and the deals that should have closed.
Architect
ICP, pricing model, sales motion, and channel map — written down, defensible, and aligned with your power roadmap.
Deploy
Embedded with your team to run the first deals through the new motion. Scorecards, talk tracks, and live deal coaching.
Transfer
Documented playbook, ramped reps, and the operating cadence to run the motion without me.
Machine
I build a sales and marketing machine where everything is connected through AI tools, CRM, qualification tools, basefiles, and a proven marketing playbook strategy — a complete blueprint that operates as a team, with AI functionalities I program myself so it adapts seamlessly to each project.
Built for every side of the deal.
Datacenter Operators
Wholesale and retail colo — from leased shells to brownfield and greenfield campuses pushing 50kW+ per rack.
M&A / Roll-ups
Buy-side commercial diligence and sell-side narrative. Multi-site integrations where customer churn risk lives in the playbook.
Startups & Challengers
Sovereign clouds, neoclouds, AI-native operators, and edge plays. First commercial hires, first lighthouse deals.
Investors & PE
Pre-investment demand-side diligence and portfolio company GTM acceleration. From IC memo to 100-day plan.
Reference projects.
Commercial strategy and GTM work delivered for datacenter, cloud, and colocation platforms across Europe.
Hi, I'm Joey Wegman.
I've spent the last decade-plus selling, structuring, and integrating commercial motions across the datacenter stack — from wholesale leases to AI-cluster colocation to the messy, brilliant chaos of a roll-up.
I work as an embedded operator, not a deck-builder. The deliverable is deals closed, reps ramped, and a motion your team can run after I'm gone.
Based in Spain, Costa Blanca · Working globally · English / Dutch
Let's talk about your next deal.
Whether you're three weeks from term sheet or three quarters into a tough motion — start with a no-pressure 30-minute call.